Since it’s launch in July 2009, www.nzwineonline.com.au has proven to be a successful business model with enormous opportunity for future growth. In just choosing to sell NZ wine, we have created a point of difference in our website, as well as creating significant value for the NZ wine industry in Australia.
Our website has been professionally designed with clean, clear ordering processes to ensure and outstanding customer experience online. The site has also been designed to maximise advertising revenue opportunities that provide a sulf-sufficient business model for further site enhancements and maintenance. Further site functionality enhancements are being rolled out in July 2010 to drive better results across the key areas of SEO, traffic and conversion rates.
Our Wine Club business model has been proven and with investment will become a highly profitable growth area for our business. Increasing sales capacity and volumes will provide the business with excellent forward sales figures and drive significant volume discounts, further increasing an already profitable operation.
Our business model of e-tailing is an almost perfect one with several key benefits:
- Minimal fixed costs and overheads
- Our products are all premium wines attracting high margins
- Excellent cashflows
- Minimal stock-holding requirements
- Streamlined and efficient operations – minimal staff cost requirements
With this proven model, we are now looking to aggressively expand our Wine Club membership and marketing databases. This expansion provides the potential for excellent Net profit and ROE figures from 12 months onwards. NZWO is looking to raise AUD$325k in total to fund the expansion. The potential return on investment is significant and the long-term opportunities for the business in expansion and diversification will ensure NZWO remains an attractive investment beyond the short-term.
I look forward to meeting with interested parties to discuss more about the business and the exciting prospects ahead. A full business plan is available for interested parties and a detailed 5 year forecast will be available on signing the appropriate NDA.

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